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Love is blind (tasting): Vino Argentino innovates with new US campaign

Wines of Argentina is innovating with its new campaign, specially designed for the US market. Vino Argentino: A Blind Tasting Story is a 10-part fiction miniseries showcasing the love story between Justin, a successful young craft brewer from California, and Pilar, a prominent Argentinian sommelier, whose personal adventures are mixed with the discovery of Argentina’s various wine regions. The story, aimed at changing perceptions of US consumers, and in particular young women, seeks to show the diversity of Argentinian wine and to break down certain preconceived ideas in an original manner. The miniseries will be accessible through various online channels and specialized media. You can find out more about the campaign at www.winesofargentina.org, or via WofA’s various social media accounts.

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